About Viona
About Viona — Straight Answers for Big Decisions
A practising PropNex salesperson who believes property advice should read like evidence, not persuasion — and that the right answer is sometimes “not yet”.
Start the Conversation
Why I Work This Way
Property decisions are six- and seven-figure moves
A home purchase in Singapore is usually the largest financial commitment a family ever makes — a resale flat at half a million, an EC at one and a half, a condo beyond that. Decisions of that size deserve evidence, not pressure. Yet too much of this industry runs on urgency: limited units, closing windows, prices going up tomorrow. My practice is built the other way around. Every recommendation I make is anchored to three things: recent transaction evidence, the eligibility rules that actually apply to you, and a timeline that fits your life — not my calendar.
I serve three groups of clients: buyers of new launch condos and ECs, who need honest comparisons rather than showflat hype; buyers of resale homes — HDB, condo and landed — who need valuation discipline and negotiation; and sellers, who need pricing evidence and a process that protects their proceeds. Each group gets the same standard: data first, plain language, and the full process handled from first question to legal completion.
That includes the advice nobody profits from: telling you when not to transact. If your MOP has not run, if the ABSD math punishes your sequence, or if the unit you love is priced beyond its evidence — I will say so, and show you the numbers.
Credentials & Coverage
Registered, accountable, verifiable
Everything below can be checked against public records — that is deliberate. Trust in this industry should be earned through verifiable facts, not claimed through adjectives.
Practising with PropNex Realty Pte Ltd, Singapore’s largest listed real estate agency by salesperson count as at May 2026. Agency scale matters to clients: wider buyer reach for sellers, wider seller access for buyers, and market data most individual agents never see — while the advice stays personal and one-to-one.
How I Can Help
Three kinds of client, one standard of work
New Launch Buyers
Comparing a 2026 launch — an old-rule EC against an OCR condo, one district against another — means cutting through launch-week theatre. I shortlist against your eligibility, MSR/TDSR math and the transaction evidence, and I will tell you when a launch is priced ahead of its facts.
New Launch AdvisoryResale Buyers
Resale purchases reward patience and punish emotion. I build valuation ranges from recent done deals, flag lease, EIP and COV risks early, and negotiate from evidence — whether it is a first BTO-alternative flat or a forever home.
Resale Buyer AdvisorySellers
Selling well in 2026 means pricing to evidence, winning the first two weeks, and protecting your net proceeds after the CPF refund. I run the whole process — staging, marketing, vetting, paperwork — to a calendar you can plan your next move around.
Seller AdvisoryHow An Engagement Starts
No obligation at the start — or ever
Every engagement begins the same way, and none of it commits you to anything. First, a short conversation — call, WhatsApp or coffee — to understand your situation, your constraints and your timeline. Second, a written plan with the numbers: your eligibility position, an affordability or valuation range grounded in recent transactions, and the sequence I would recommend, with alternatives if your circumstances differ. Third, execution at your pace, with the paperwork, timelines and counterparties handled for you. If the plan shows you should wait — a MOP not yet run, a rate window, a supply wave coming — the plan will say so, and we will stay in touch until the timing is right.
Between engagements, the guides library and the ABSD calculator are kept current so you can check the rules and the math yourself, any time, without needing to ask.
Service Standards
What you can hold me to
- Honest valuation ranges backed by recent transactions — never an inflated figure told to win the mandate.
- No pressure tactics, no artificial deadlines, no “another buyer is offering tonight” theatre.
- A reply within one working day — usually much faster — from the first enquiry onward.
- Your personal data handled strictly under the PDPA: used only for your enquiry, never sold, consent recorded.
- Statutory figures quoted with dates and sources, and a standing instruction to verify with IRAS, HDB or MAS before you act.
“Viona talked us out of a unit we loved because the numbers did not hold — then found us a better one three weeks later. That is when we understood how she works.”
— Daniel, upgrader clientGet In Touch
Start the conversation
Whether you are six months from a decision or ready this weekend, the first step is a straightforward chat about your situation. You will hear back within one working day — free, and with no obligation.